Pamela Barnum

Pamela Barnum

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The Trust Agent - Former Undercover Police Officer & Federal Prosecuting Attorney Trust Strategist & Nonverbal Communication Expert

With decades of experience in the criminal justice system as both an undercover cop and a federal prosecuting attorney, Pamela Barnum shares real-world techniques and strategies to negotiate, influence, and build trust through intentional communication and nonverbal cues.

Barnum spent more than a decade in drug enforcement doing deep undercover work. Her success was dependant on establishing trust with some of the most dangerous people imaginable. This was followed up by a career as a federal prosecuting attorney, where she spent countless hours in the courtroom, perfecting her proficiency as a trust strategist and communications expert.

Having studied corporate negotiations in graduate school, Barnum now shares her expertise with others, teaching them how to improve their communication skills to increase trust inside corporations, associations, and law enforcement agencies. She blends actionable strategies with memorable stories, sharing her experience, research, and expertise with humour, candour, and energy.

Barnum is often a featured expert and contributor in print media and radio and television news programs in Canada and the United States. She has also delivered two TEDx talks, which garnered praise and interest from around the world, and has spoken to audiences ranging from 50 to 12,000 and on countless virtual stages.

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Speaking topics

CRACK THE CODE: 3D Negotiation Strategies for Powerful Results

Most of our communication is nonverbal, and we miss more than half of the conversation when we ignore what is not being said.
Learn the secret second language reserved for communication experts and law enforcement to communicate confidence, elevate influence, and improve negotiation outcomes.

  • Display calm confidence in every situation. Learn when to move toward, not away from, difficult conversations, making them less stressful and more productive.
  • Decode nonverbal cues with certainty. Understand what is being said, regardless of the words used, resulting in better negotiation outcomes.
  • Deliver results with greater accuracy using science-backed techniques. Confidently assessverbal and nonverbal misrepresentation indicators, bluffing, and lies in real-time.

Tactical Influence: The Superpower for Leaders

Tactical influence is vital to gaining trust, aligning efforts to pursue goals, inspiring positive change, and significantly increasing revenue. Using field-tested techniques backed by science, learn how to enhance essential outcomes critical to long-term success.

Learning outcomes:

  • How to leverage intentional communication cues for increased collaboration and improved negotiations.
  • The number one undercover technique that makes you five times as likely to close a deal even when all seems lost.
  • How to design a culture of trust to increase productivity, creativity, and happiness within the organization without spending more time or money.
  • How to fearlessly communicate confidence and maintain a strong executive presence in times of uncertainty. Use fear and doubt to supercharge insight and eliminate imposter syndrome.

The Power of Trust : Inspiring Growth through Change

Trust is in crisis, and earning trust has never been more imperative than it is now. Trust reduces risk, improves culture, and increases innovation to prepare for an uncertain future. Master the five qualities that set trusted leaders apart from the rest:

  • Transparent communication. Learn how to establish stability and security in times of uncertainty without overcommunicating or micromanaging.
  • Respect for self and others. Discover how best to use emotional intelligence in life’s most challenging moments.
  • Unimpeachable decisiveness. People do not trust the indecisive or constant change indirection. Learn proven strategies to take you and your team from chaos to cohesion.
  • Self-confidant communication cues that increase rapport and decrease conflict anywhere, anytime.
  • Tact and compassion. Why these traits are scientifically proven to inspire your people to take risks and push beyond their self-imposed limits.

WORKSHOP: Strategic Negotiations: Innovative Approaches to Enhance Trust

Research reveals that nonverbal communication accounts for most communication in our personal and professional lives. Yet we spend almost no time learning how to display, decode, and detect messaging outside of the spoken word.

Studies confirm that the higher the level of trust, the more successful the negotiated outcome. Nonverbal communication is a significant data source used to make decisions around trust and confidence.

In this comprehensive workshop, attendees will learn communication skills that will significantly improve success during negotiations. A focus on decoding body language and speech patterns will be reviewed and practiced throughout each module. Professionals interested in negotiating that moves beyond individualistic motivational mantras or formulaic “getting to yes” strategies, will receive actionable tools that lead to successful outcomes.

Workshop attendees will have the opportunity to test each technique in a low stakes environment to enhance performance during complex negotiations.

This workshop can be customized for a three-hour presentation or a four-hour presentation with longer practice sessions and small breaks. If a keynote is desired, the macro learning components will be shared and illustrated with relevant stories.

Video clips

Pamela Barnum - Speaker Reel

Pamela Barnum - Virtual Speaker Reel

Speaker testimonials

POWERFUL action steps that can be put into play immediately! You really nailed it Pamela.
You were exactly what we wanted as our keynote speaker and you were a hit with every participant. I really appreciate the energy, enthusiasm, excellent content and delivery that you brought to the event. You are truly unique, accomplished, humble, and funny! Thank you!

Stephanie Spahn, Director of Operations | Independent Insurance Agents of Mississippi

Pamela, we are getting rave reviews after your presentation! Thank you again for sharing your experiences. Also, I have had speakers for years and not one of them was as classy as you were. The results of the survey from your speech are in and you scored – Excellent!
You might have broken the record for speakers!

Peter Anthony, President & CEO | UGN, Inc.

Pamela Barnum provided a keynote presentation for our FUBCON event at the Chelsea Theater in Las Vegas, and she was nothing short of amazing! Her energy, stage presentation and strong intellect were front & center from the moment she stepped on stage. She mesmerized the audience with her insights, data points and imagery that resonated with each and every viewer. She has the uncanny ability to keep the audience on the edge of their seats while simultaneously laughing and going, “AHA” that makes so much sense! I’d definitely recommend Pamela Barnum to anyone looking to give their audience something to not only think about, but to apply in their everyday lives.

Stacey Soleil, Head of Community & Industry Relations | Follow Up Boss Inc.

Dynamic. Engaging. Expert. All words used to describe Pamela Barnum by our conference attendees. She took the time to understand our audience, their cultural sensitivities and the information that was most important to them. She molded her presentation with that in mind. Pamela demonstrated total expert knowledge of the topics discussed and interacted with our virtual audiences in meaningful ways earning her the consistent position as highest ranked speaker at our events. Personally, Pamela was a pleasure to work with – accommodating, professional, prompt, and always with a bright smile. Adding Pamela Barnum to your conference keynote lineup will take your event to the next level!

Leslie Simpson, CFE, Director of Events | Association of Certified Fraud Examiners

Pamela, Well I must say you have been the easiest speaker I’ve ever worked with in my career!!! When you write your book or have a new topic to talk about we’d love to have you back for a future event.

Bev Sturrok, Executive Administrative Assistant | Royal LePage Real Estate Services Ltd.

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