John Izzo

The good news is that there is a great source of brand advantage emerging that few companies are taking advantage of: the desire for Purpose. There is a revolution of expectations happening globally among customers and employees, and this shift represents perhaps the greatest opportunity to grow your brand. Dr. John Izzo calls this The Purpose Revolution. Research shows that brands that truly connect customer to their purpose have much higher levels of loyalty.

Over 80% of consumers say that they want to buy from companies that are improving society and planet. Over 35% of these consumers are highly motivated by purpose and are demonstrating a willingness to pay a premium for brands that they believe in. This trend towards buying with purpose is global, it’s growing fast, and the smartest brands in the world are already reaping the benefits.

In this powerful keynote based on his book, The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good, Izzo shows your audience what customers want, what converts that desire into loyalty, and how you (and your organization) can connect consumers to your authentic purpose.

Izzo is a consummate storyteller and will wow your audience with examples of this emerging revolution among consumers and brands while showing powerful tools for you to connect customers to your story while embedding purpose in your company.

Your audience will:

• Understand the emerging purpose-driven consumer — who they are and what they want.
• Discover why most companies fail at purpose and how to succeed.
• Find out the biggest mistake marketers/leaders make in communicating purpose.
• See why most consumers don’t believe our story of good and how tell a believable story.
• Hear powerful examples of how companies are winning loyalty through social good.
• Learn how to tell your purpose story to consumers and how to make employees ambassadors for your purpose brand.
• Find out how to embed purpose into your brand.

Over 50% of employees globally want to work for companies that have a purpose and half of millennials say they would take a pay cut to be at a company whose purpose they believe in. Research also shows that when employees believe in the purpose of the company, they are more productive, more engaged, and more willing to put in discretionary effort. This desire to be part of a purposeful company cuts across all demographic categories of age, gender, and country though it is most pronounced among millennials.

This keynote will help leaders and companies see how this trend is changing the talent game and how to thrive with a workforce focused on doing good.

Your audience will:

• Understand the emerging purpose-focused employee and how different they are from every class of employees that have come before them.
• Discover how team members define purpose and social good.
• Learn practical ways to connect employees to your purpose and involve them in your efforts at social good.
• Hear powerful examples of what leading companies are doing to win the war for talent in an age of social good.
• Find out the three things leaders can do every day to connect team members to your purpose.
• Know the three biggest mistakes organizations and leaders make in connecting with purpose-focused talent (and how to avoid them).
• See how every team member can help their company become a force for good in society.

In this hard-hitting keynote Dr. John Izzo talks about a concept he calls 100-0 (100% responsibility, 0% excuses) and how each one of us can take greater accountability when we put our excuses aside by focusing on what we can do and the role we play. He gets leaders from the CEO to the front line thinking about what they can do personally to step up.

Your leaders will leave knowing the main reasons why people don’t step up to take responsibility, the keys to getting people to take ownership, and how to influence people to create a culture of ownership.

Izzo brings compelling examples of how leaders and companies achieved optimal results by creating true ownership. Your audience will get practical ideas and proven methods on how to see what’s in it for them personally when they step up, and how it improves their personal brand.