Dan Thurman

Dan Thurmon

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Workplace Performance Expert, Best Selling Author, Hall of Fame Speaker

Dan Thurmon helps leaders and their organizations move confidently through change and transformation, so they become, achieve, and contribute more. He incorporates his incredible talents — from juggling, to performing amazing feats of balance — into his energetic presentations to not only entertain but demonstrate what we are all capable of when we set our minds to it. Drawing on his years of research and practical experience, Thurmon is a valuable asset to individuals and organizations looking to adopt, integrate, and implement new action plans.

Thurmon is the founder and president of Motivation Works, Inc. As an expert speaker and performer, he’s delivered thousands of presentations across six continents for audiences of world leaders, Fortune 500 companies, entrepreneurs, educations, and even troops on the front lines of battle in Iraq and Afghanistan. His corporate clients have included Bank of America, Coca-Cola, Delta Airlines, Honeywell, Johnson & Johnson, Kraft, Marriott, Microsoft, Procter & Gamble, Prudential, State Farm, and Walmart.

Thurmon is the bestselling author of three impactful books: Success in ActionOff Balance on Purpose, and, most recently, Positive Chaos. He also produces a weekly video-coaching series and podcast in which he shares leadership principles and life-enhancement strategies in under three minutes. Thurmon is also a social media sensation with several of his TikTok videos reaching more than 30 million views.

In 2011, Thurmon was inducted into the prestigious Speaker Hall of Fame. He has also served as the president of the National Speakers Association, where he led the Board of Directors and the 3,000+ member organization through a critical transformation that included new governance; new mission, vision, and values; higher member value; and greater financial accountability.

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Speaking topics

Build Momentum: Fan the flames of forward motion and see what’s possible

A high-energy keynote that converts attention into action, lowers activation energy, and kickstarts progress.

Chaos can paralyze even the most talented teams, creating cycles of hesitation and missed opportunities that drain performance. Dan’s high-energy, life-changing message breaks through the inertia that keeps organizations stuck in endless planning without execution. In this keynote, he reveals how to harness the energy within chaos and transform it into unstoppable forward motion. Dan delivers practical tools that turn uncertainty into clarity and overwhelm into focused action. Teams leave with renewed confidence and the momentum needed to achieve breakthrough performance in any environment.

Key takeaways:

  • Quick Starts: first moves that produce results in days, not quarters.
  • Bias to Action: tools that turn meetings into movement.
  • Friction Audit: identify blockers and remove them fast.
  • Ownership Triggers: commitments that stick after the event.
  • Energy Management: habits that sustain pace without burnout.
  • Increase Capacity: skills and stamina to handle more change.

 

Shift Trajectory: Pivot purposefully and accelerate upward

In a world where chaos has become the new constant, most teams feel overwhelmed by relentless change and uncertainty.

In this keynote, Dan delivers a life-changing message that transforms how your team views disruption. It’s not something to survive, rather, it’s fuel for breakthrough performance. Through real-world strategies and proven frameworks, participants learn to navigate chaos with confidence and precision. This transformational keynote equips your team to shift from reactive survival mode to proactive trajectory management. When the dust settles, your organization will emerge stronger, more agile, and better positioned for sustained success.

Key takeaways:

  • Quick Wins: immediate actions that build confidence and momentum.
  • Sharper Trajectory: focus on high-leverage priorities that move the needle.
  • Faster Decisions: clearer trade-offs and quicker follow-through.
  • Practical Frameworks: repeatable plays that turn uncertainty into action.
  • Team Alignment: shared priorities, roles, and next steps.
  • Increase Capacity: skills and stamina to handle more change.

Improve Alignment: Sync every stride toward shared success

When chaos strikes, misaligned teams fragment further, creating confusion that destroys both performance and morale.

In this defining keynote, Dan shows leaders how to use disruption as a catalyst for unprecedented unity and focus. Through transformation-focused strategies, he demonstrates how chaos can actually strengthen alignment when teams have the right framework. This session reveals how to cut through noise, eliminate conflicting priorities, and create laser-sharp focus on what matters most. Organizations discover that their greatest performance breakthroughs often emerge from their most chaotic moments.
Key takeaways

  • Shared Purpose: a concise ‘why’ that guides choices.
  • One Plan: priorities that align work across functions.
  • Decision Rules: simple criteria for faster calls.
  • Cadence and Rituals: meetings that drive outcomes, not updates.
  • Clear Roles: defined ownership and accountability in the chaos.
  • Resilience Mindset: seeing disruption as fuel for growth.

Engage Continuous Improvement: Turn daily wins into lasting alignment

In the midst of chaos, most organizations abandon their improvement efforts, believing they must choose between stability and growth.

Dan’s powerful message proves this false choice wrong, showing how continuous transformation becomes your greatest competitive advantage during turbulent times. He reveals the counterintuitive truth that chaos actually accelerates performance gains when you have sustainable improvement systems in place. This keynote transforms how teams think about change, turning daily challenges into opportunities for measurable advancement. Audiences leave with a clear roadmap to maintain momentum and achieve compound growth, regardless of external circumstances.
Key takeaways:

  • 5% Improvements: tiny improvements that add up quickly.
  • Visible Wins: simple boards and updates that keep progress front and center.
  • Feedback Loops: retros that convert experience into better practice.
  • Standardize What Works: codify, teach, and spread proven steps.
  • Coach and Uplift: peer support that raises skill across the team.
  • Sustainment Rhythm: a recurring cycle that prevents backslide.

Video clips

Sizzle Reel 2025

Dan Thurman Powerful Keynote Speaker

Dan Thurman on Positive Chaos

Speaker testimonials

The BEST, I have heard attendees say that you are the BEST presenter they have ever seen, and I have to agree! Your energy and enthusiasm are evident from the moment you take the stage, and it’s infectious.

Deloitte Ellen H. Wentz Deloitte

Building Credibility! Your ability to weave what you learned during our meetings and your trip with one of our consultants in the field really helped build up your credibility with our field staff.

Mark G. Moraitakas, Chick-fil-A

The Perfect End! Dan was the perfect end to a very successful day. I’m still getting positive feedback on your message four weeks later!

John Nyland Managing Partner, IBM

The power behind your motivating speech helped our field force to make sure about the importance of attitude, take commitment with action and how looking up is superior to looking down!

Elaine M. Acosta, District Sales Manager, GlaxoSmithKline P.R.

Valuable! The valuable strategies you were able to visually convey through your presentation gave our participants a strong image and affiliation with our goals and objectives.

Pam Elledge Director of Business Development, Delta

Home Run! We couldn’t stop talking about the session. The entertainment elements were all tied to the learning. It was a home run!

Jim Mulcahy Training Director, McDonald's

Shocked them! Dan was AMAZING as our closing keynote! He really connected with our audience and shocked them to life! His concept of work/life balance being impossible to reach was really important for them to hear.

Danica Schroth Conference & Content Manager, Administrative Professionals Conference

Humor & Distinctivness. Your lesson to let go of things that hold us back was exactly right for our members who face the daily challenges to make the right decision for their communities – it truly resonated.

Ross King Executive Director, ACCG

Incredible! You challenged us to use our gifts, and to take action when we have the chance. On behalf of all 72,000 members of the Raytheon team, please accept my deepest thanks.

William Swanson Chairman and CEO, Raytheon Company

VERY Impressed Dan was amazing! He set the precedent for the remainder of the conference. Almost every speaker during the conference commented on how they couldn’t top his presentation.

Kristen Fleming Executive Director, Colorado Medical Group Management Association

Engaging and Important An engaging and important session with amazing production value! It was a pleasure to work with you to bring your message live to our virtual attendees. You made it look easy!

Joey Sirmons Oracle Applications and Technology Users Group

Huge Hit Your sessions were a huge hit, and our attendees always walk away very pleased. This year was no exception. You and your team are an absolute pleasure to work with.

Bridget Dunn Director of Education Programming, NAA

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