Colleen Francis
Colleen is driven by a passion for sales – and results. A successful sales leader for over 20 years, she understands the particular challenges of selling in today’s competitive market, and that business leaders can no longer rely on approaches to sales based on techniques from decades ago—or even last year.
Whether maximizing revenue from sales teams or seizing new market opportunities, Colleen works with businesses to develop the right sales strategies for success and delivers practical approaches to ensure it sticks. Colleen’s results have attracted clients such as Chevron, John Deere, NCR, Trend Micro, Merck, Abbott, Experian, Royal Bank, Mosaic, Dow, and hundreds of other industry-leading companies.
Time and time again, clients who work with Colleen note her frank, no-nonsense approach to accelerate sales while reducing effort and increasing profits. Colleen’s practical strategies deliver immediate and lasting results.
Speaking topics
- Right on the Money: Your best opportunity for success is right in front of you
Your current accounts are your most valuable resource for growth, offering the quickest path to surpass sales goals. However, many businesses fall into “Account Complacency,” focusing on new deals while neglecting existing clients. Successful companies grow by prioritizing customer success and strategically managing their top accounts. Right on the Money offers actionable insights and examples on leveraging these relationships, including:
- Why clients don’t want partners, they want insiders
- How to identify your sales prevention barriers
- How to develop an early-warning system to spot early defection risks
- Creating a Nonstop Sales Boom: Putting an end to boom and bust sales cycles
Sales teams often face fluctuating results due to pipeline inconsistencies, complacency, and a narrow focus on opportunity conversion. To achieve steady success, sellers must adopt a 360-degree customer-engagement model. In Colleen’s keynote, she shares a transformative approach to sales, featuring insights such as:
- Why ubiquity attracts the best and brightest leads into your pipeline
- How qualifying the opportunity is your responsibility as well as that of the buyer
- That not all clients deserve the right to grow equally