Charmaine Crooks

Charmaine Crooks

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Five Time Olympian, Entrepreneur and Inspirational Speaker

Charmaine Crooks, C.M is a 5 time Olympian, Silver Medalist and a recognized business, sport and award winning community leader.

She has been a Corporate Director on several private and public boards in a variety of sectors including technology, finance, real estate, health and entertainment for over 25 years.  The CEO of a global consultancy firm, she provides strategic advisory, marketing and corporate development services to a variety of sectors.

Her many awards and recognitions include Member of the Order of Canada, BC Sports Hall of Fame, UTEP Sports Hall of Fame, Canadian Athletics Hall of Fame. She was awarded the Women And Sport Trophy by the International Olympic Committee and has been recognized as a WXN top 100 women

Charmaine is a founding member and past member of the International Board of Directors for Right To Play, an athlete-driven international humanitarian organization that uses sports to encourage the development of youth in disadvantaged areas. She was the first female and person of colour elected to be President of Soccer Canada. And she is currently on the Organizing Committee for FIFA Competitions.

Her many volunteer leadership roles include the Canadian Olympic foundation, Canucks Autism network and Big Sisters.  She was also a long standing member of the Canadian Olympic Committee and the first female and person of colour elected to be President of Soccer Canada. She is a founding member of the Black Opportunity fund.

Charmaine co-founded the 365 International Sport Foundation, dedicated to bringing communities together through sport. This includes the creation of Our City ride, a mass participation sport for all cycling ride & Festival.

As one of the board members of the 2010 Olympic Winter and Paralympic Winter Games (Vanoc), Charmaine was the only director to serve from the initial bid phase through to the successful end of the Games. At the Atlanta Centennial Olympic Games where she was Team Canada Opening Ceremony flagbearer and she was part of the first group of active Athletes elected by peers to the International Olympic Committee as voting members. There she served on the IOC Press Commission, IOC Culture and Education Commission, New Media working group, IOC 2000 Reform Commission, founding IOC Ethics Commission and the founding World Anti-Doping Agency.

Globally, Charmaine is a Champion for Peace with Peace and Sport.

 

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Speaking topics

Never Give Up! A Story of Perseverance & Passion
Leadership and Teamwork

Charmaine is the kind of leader who gets things done by inspiring the team around her. She relies on 5 basic fundaments to Lead and to Inspire her team. They have taken her to the Olympic Podium, the International Olympic Committee board room table, board room tables around the World, and to leading a global consulting company aptly named NGU ( Never Give Up)

Diversity and Inclusion

Video clips

Charmaine Crooks Walrus Talks

Charmaine Crooks

Charmaine Crooks

Charmaine Crooks - Insights from her world of sport

Speaker testimonials

The audience were really engaged and very receptive to Charmaine! She’s such a warm and inviting speaker, I think folks really felt like they got to know her.

Kinaxis

We enjoyed having Charmaine with us and she is a lovely person. The audience was engaged and I’ve had great comments from those who attended. I see these faces at many events, and everyone left uplifted and glad they came!

Sarnia Lambton, Chamber of Commerce:

It was an absolute pleasure to have Charmaine come out to speak, the energy and passion that she brought to our session truly set the tone for an incredible day. Our attendees made a point to let us know how much they valued the keynote that she delivered, and how relatable her sports analogies were to the work that they do at RBC. Charmaine’s ability to take the seemingly complex, and make it feel achievable, is remarkable.

Heather RBC

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