
Charmaine Crooks
Five Time Olympian and Olympic silver medalist (Athletics) Charmaine Crooks is a Member of the Order of Canada (C.M), and the Order of British Columbia (O.B.C). She is a community and sport advocate, corporate director, entrepreneur, and professional speaker.
Based in Vancouver, she founded NGU Consultants Inc (1997), a global consultancy providing advisory services to a variety of sectors. An experienced corporate board director with over 25 year’s leadership and governance expertise serving on public and private boards in the entertainment, technology, sports, manufacturing, prop tech and wellness sectors.
Current non-profits include Canadian Olympic Foundation, The Black Opportunity Fund (Chair Governance Committee), BC Big Sisters Lower Mainland Honourary Board, Peace and Sport and the Canucks Autism Network.
She served on the Canadian Olympic Committee (COC) Executive Board and chaired the COC Women in Sport Committee. Charmaine is also the former elected volunteer Chair of Canada Soccer and first women elected in it’s over 100 year history. She was a member of the Committee for FIFA Competitions and was appointed as the first female Match Commissioner at a FIFA Men’s World Cup in 2018. She was recently appointed to the FIFA Olympic Football Committee.
Speaking topics
- Never Give Up! A Story of Perseverance & Passion
- Leadership and Teamwork
Charmaine is the kind of leader who gets things done by inspiring the team around her. She relies on 5 basic fundaments to Lead and to Inspire her team. They have taken her to the Olympic Podium, the International Olympic Committee board room table, board room tables around the World, and to leading a global consulting company aptly named NGU ( Never Give Up)
- Diversity and Inclusion
Video clips
Speaker testimonials
The audience were really engaged and very receptive to Charmaine! She’s such a warm and inviting speaker, I think folks really felt like they got to know her.
We enjoyed having Charmaine with us and she is a lovely person. The audience was engaged and I’ve had great comments from those who attended. I see these faces at many events, and everyone left uplifted and glad they came!
It was an absolute pleasure to have Charmaine come out to speak, the energy and passion that she brought to our session truly set the tone for an incredible day. Our attendees made a point to let us know how much they valued the keynote that she delivered, and how relatable her sports analogies were to the work that they do at RBC. Charmaine’s ability to take the seemingly complex, and make it feel achievable, is remarkable.